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About us

History

From EL-EN-a to FORMA IDEALE from FAMILY BUSINESS to FACTORY HALL

Forma Ideale entered 2021 with a quarter of a century of experience, based on which it continues to improve both production processes and relationships with its customers. Thanks to clearly defined plans and strategies, visions that always went ahead of its time, it has become a leader in the production of furniture in Southeast Europe. Forma Ideale furniture is distributed in more than 60 countries in 4 continents.

Furniture production is successfully taking place in two production facilities in Kragujevac and Majdanpek, with the application of the latest technological processes. The production and warehouse space covers approximately 70,000 sqm, and the business is realized with the support of over 1,700 employees.

Thanks to the fact that the orientation to the latest production processes, but also modern product design and functionality, as well as placing goods on the market with the best price/quality ratio, has always been a business imperative, Forma Ideale has justifiably won the title of production and market leader in furniture production, as a fast-growing branch of industry.

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