Retail network

Retail network of Forma Ideale consists of 30 showrooms of furniture disposed in 24 cities of Serbia. In Belgrade there are 4, in Niš 3 and in Pančevo, Zaječar, Kragujevac, Čačak, Arandjelovac, Vršac, Kraljevo, Jagodina, Šabac, Novi Sad, Smederevo, Sremska Mitrovica, Subotica, Lazarevac, Požarevac, Leskovac, Užice, Kruševac, Vrbas, Loznica, Obrenovac and Zrenjanin one salon per city. Total expo and sales space in all salons is about 46,000 sqm, with a follow up storage space of 15,000 sqm.

Some of the salons should be particularly presented because of their expo and sales spaces:

  • The show room “Forma Ideale” in Novi Beograd, in Extra centre, covers more than 4.000 square meters of a unique show area. Apart from the innovative approach in the show concept, this show room offers additional amenities to its visitors
  • Forma Ideale Beograd 2, is located in Belgrade, on the Beograd - Niš highway. The showroom has 2.800 sqm in three sales stories. Contemporary design of the showroom and an wide range of furniture models makes it a favorite place for home furnishing in Belgrade.
  • Forma Ideale showroom Kragujevac  is located in Delta Park shopping mall with 1,500 sqm of interior.
  • The show room “Forma Ideale” in Novi Sad covers almost 5.000 square meters and represents one of the biggest show rooms in Vojvodina.

Retail sector currently has about 500 employees. High quality of work and services offered to customers is achieved through constant improvement and education of employees.

Furniture assortment in retail objects consists of Forma Ideale production assortment, as well as furniture assortment of other Serbian and foreign manufacturers.

Ambiental and thematic furniture exhibition are implemented throughout retail network, which along with modern point of sale insignia, contributes to overall image of Forma Ideale retail network.

Credits, credit cards, debit cards and other kinds of postponed payment sale are enabled in Forma Ideale retail network. Please take a look at terms of payment.

For the complete list of Forma Ideale showrooms, please click here.

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