Retail network

Retail network of Forma Ideale consists of 30 showrooms of furniture disposed in 24 cities of Serbia. In Belgrade there are 4, in Niš 3 and in Pančevo, Zaječar, Kragujevac, Čačak, Arandjelovac, Vršac, Kraljevo, Jagodina, Šabac, Novi Sad, Smederevo, Sremska Mitrovica, Subotica, Lazarevac, Požarevac, Leskovac, Užice, Kruševac, Vrbas, Loznica and Zrenjanin one salon per city. Total expo and sales space in all salons is about 46,000 sqm, with a follow up storage space of 15,000 sqm.

Some of the salons should be particularly presented because of their expo and sales spaces:

  • Forma Ideale Beograd 2, is located in Belgrade, on the Beograd - Niš highway. The showroom has 2.800 sqm in three sales stories. Contemporary design of the showroom and an wide range of furniture models makes it a favorite place for home furnishing in Belgrade.
  • Forma Ideale showroom in Kruševac  is located in the part of the city with many furniture stores. It offers wide range of Forma Ideale assortment in two stories and 3,150 sqm of interior.
  • Forma Ideale showroom in Leskovac has been moved to a new location with 1,500 sqm of interior.
  • Forma Ideale showroom Kragujevac  is located in Delta Park shopping mall with 1,500 sqm of interior.
  • Forma Ideale showroom in Niš is the biggest retail showroom in Serbia. It is located near the Airport and has 3,250 sqm of interior.

Retail sector currently has about 500 employees. High quality of work and services offered to customers is achieved through constant improvement and education of employees.

Furniture assortment in retail objects consists of Forma Ideale production assortment, as well as furniture assortment of other Serbian and foreign manufacturers.

Ambiental and thematic furniture exhibition are implemented throughout retail network, which along with modern point of sale insignia, contributes to overall image of Forma Ideale retail network.

Credits, credit cards, debit cards and other kinds of postponed payment sale are enabled in Forma Ideale retail network. Please take a look at terms of payment.

For the complete list of Forma Ideale showrooms, please click here.

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