From EL-EN-a to FORMA IDEALE from FAMILY BUSINESS to FACTORY HALL
The beginning of Forma Ideale dates back to 1995, when the family business trade workshop was formed under the name EL-EN. Its basic production program consisted of set tables made of solid wood, glass and panel materials. Due to its modest manufacturing potentials, it became a supplier to other furniture retailers. The reaction of customers from the very start made the demand bigger than supply capabilities. It required quick expansion of manufacturing capacities. Since 2001, the company became a retailer with its own showrooms. The first retail showroom was opened in Zaječar – a town in Serbia near the border with Bulgaria in 2001. In the following year retail showrooms were opened in Niš and Kragujevac. Until 2004 the company operated under the name EL-EN-Forma Ideale sztr (the latter meaning “independently owned trading workshop” - the legal form for a small company business), and during that year it was transformed into Forma Ideale d.o.o. We are proud to say that today Forma Ideale is a higly ranked company in this part of the world.