About us


The beginning of Forma Ideale dates back to 1995, when the family business trade workshop was formed under the name EL-EN. 
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Activity and organization

Today, Forma Ideale d.o.o. is a private company dealing with furniture manufacturing and distribution through its widespread retail and wholesale network. 
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Forma Ideale produces wood-based panel furniture. Production is located in the same building with the company management in the city of Kragujevac, Serbia. 
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Retail network

Retail network of Forma Ideale consists of 33 showrooms of furniture disposed in 26 cities of Serbia.
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Forma Ideale’s wholesale network consists of more than 100 wholesale buyers in Serbia and abroad.
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